Deputy Director, Content

Career Opportunity

Deputy Director, Content

All candidates must live in California.

Posted: 11/10/22

The California College Guidance Initiative (CCGI) is looking for a skilled content creator and innovative leader to drive day-to-day development and iteration of content on

As a member of the Student Experience division, the Deputy Director, Content is an integral part of a cross-functional team of product and content managers, user researchers and designers. Together, the division is responsible for ensuring all 6th through 12th grade students in California have the tools and information they need to create and launch a college and career plan.

This is not a content marketing position. We’re looking for someone with a proven track record of managing successful educational, web-based content for K-16 audiences. The ideal candidate is a tech savvy content manager with expertise in writing, editing, and visual content creation, and experience with content management systems, page building tools, and html.

A successful Deputy Director is a mission driven, strategic thinker and an exceptional project manager who knows how to leverage the team’s strengths and rally team members around shared goals. This role requires a keen interest in California’s educational landscape, and the flexibility to adapt when that landscape inevitably shifts.

What Will You Be Doing?

      • Leading and empowering a small team of content managers who create, iterate, and maintain web-based college and career planning lessons and supplemental content for 6th-12th grade students, their parents and educators.
      • Overseeing a site-wide content overhaul over the next 1-2 years to ensure that content pages effectively supplement self-guided student lessons and meet user needs.
      • Developing and carrying out a visual content strategy to increase user engagement.
        • Creating, editing, and managing visual content assets, such as images, infographics, explainer videos, student testimonial videos, etc.
        • Designing content page templates using a block-by-block page builder (N1ED plugin for CKEditor), and training the team to use the tool.
      • Engaging with external subject matter experts from college access, advocacy, or other organizations to improve content for underrepresented students.
      • Making data-driven content decisions and recommendations based on user research, feedback, data, and analytics.
      • Collaborating with product managers and designers across the Team to ensure content aligns with new platform features or enhancements.
      • Developing and maintaining protocols that ensure the Content team functions efficiently.
      • Using a variety of tools to communicate and manage projects in a virtual environment, including Salesforce, Google Workspace, Slack, etc.
      • Modeling giving and receiving feedback via a non-violent communication model to improve team performance and work product.

What Technical Skills Do You Need?

      • Deep understanding of web content best practices.
      • Hands-on experience with Content Management Systems (e.g. WordPress) and content page creation using a block-by-block page builder (such as the N1ED plugin for CKEditor).
      • Foundational understanding of html and css.
      • Strong visual design skills and proficiency in Adobe Creative Suite for photo and video editing.
      • Superior writing and editing skills.
      • At least 2 years of experience coaching and managing the work of a small team.
      • Proficiency in Google Workspace Apps and project management tools, such as TaskRay, Asana or similar.
      • Experience with Salesforce or similar CRM preferred.
      • Bachelor’s degree required.

What Intangibles Do You Need?

      • Ability to effectively engage audiences, especially middle and high school students.
      • A commitment to increasing educational access and equity, and an ability to see content through an equity lens.
      • A user-centered, data-driven approach to decision making.
      • Ability to move from abstract brainstorming to concrete proposals for action.
      • A collaborative spirit and commitment to developing and maintaining trusting professional relationships.
      • Initiative and motivation to advance projects without detailed supervision and balance multiple projects and responsibilities at once.
      • Commitment to coaching and mentoring a team by providing and receiving direct feedback, modeling vulnerability, and leading with professionalism and kindness.
      • Adaptability to thrive in a fast-paced environment with changing priorities and deadlines.
      • Excellent verbal communication skills and the ability to communicate with various levels of professionals.

More about CCGI

CCGI works to ensure that all 6th-12th grade students in California have access to a systematic baseline of guidance and support as they plan, prepare, and pay for postsecondary education and training.

This baseline is provided by, which provides California students and educators with a wide range of college and career planning information and tools. The site also houses, audits, and transmits student data to help ensure more accurate and efficient decisions regarding admissions, financial aid, and course placement. CCGI provides technical assistance, support, and training to K-12 school districts in order to support students, counselors, and parents with the systematic use of, including its transcript-informed tools.

CCGI forms the core of the college planning and application tools in California’s newly-launched Cradle-to-Career System. Over the next few years, the Cradle-to-Career System will scale CCGI so that all California 6th-12th grade students can have free access to our transcript-informed tools.

CCGI is a positive, diverse, and supportive culture. At our core, we prioritize the needs of students above all else.

Everyone at CCGI works remotely. We are all located in various parts of California. We rarely meet in person. Instead, we make use of tools, such as ZOOM, Slack, and Salesforce, to communicate and document our work.

CCGI is housed at the Foundation for California Community Colleges but is an autonomous initiative with its own mission, goals, and leadership team.

The Foundation for California Community Colleges is committed to providing an environment of mutual respect where equal employment opportunities (EEO) are available to all employees and applicants without regard to race, color, ancestry, national origin, genetic characteristics, sex, gender identity, gender expression, sexual orientation, marital/parental status, political affiliation, religion, age, disability, pregnancy, childbirth, breastfeeding or veteran status. In addition to federal law requirements, the Foundation for California Community Colleges complies with applicable state and local laws governing non-discrimination in employment.

As the official nonprofit auxiliary to the Chancellor’s Office, we aim to ensure our team reflects the diversity of the California Community Colleges and the 1.8 million students, campuses, and communities it serves. Individuals are hired for their deep understanding of each population’s unique needs and will join a collaborative environment where each team member plays an important role in helping Californians across all communities improve their social and economic mobility and build a better future for themselves and their families.

Application Instructions

      • Click the apply button below to be taken to the Foundation for California Community Colleges website, where the application is housed.
      • Include both a cover letter and resume with your application.


If you have questions about CCGI career or RFP opportunities please contact us.