Deputy Director, Content

Career Opportunity

Deputy Director, Content

All candidates must live in California.

Posted: 1/11/22

The California College Guidance Initiative (CCGI) is looking for a skilled content creator and innovative leader to drive the development and iteration of content.

The ideal person for this role is committed to ensuring that all 6th through 12th grade students in California have the information they need to navigate the path to and through college, and on to their future careers. The Deputy Director places students at the center, and works collaboratively with a cross-functional team to craft engaging, informative lessons, supplemental content, and tools to meet the needs of students, educators, and parents.

First and foremost, the Deputy Director is a talented writer with a proven track record of producing successful educational, web-based content for a variety of audiences. This person is gifted at making the complex seem simple, and knows how to break down difficult processes into digestible, actionable steps. A successful Deputy Director is also detail-oriented, and invested in implementing routines and processes for ongoing content review and maintenance.

This position requires a working knowledge of the educational landscape in California, and a drive to stay up-to-date on the latest trends, developments, and policies. The Deputy Director is a strategic thinker who thrives on developing long-term plans and seeing them to fruition, but who is also flexible enough to adapt when priorities inevitably change.

Finally, the Deputy Director has a collaborative spirit, and is a dynamic, approachable leader. This position will mentor and grow a small team of content specialists and managers. The ideal person will be energized by knowledge-sharing and will actively seek out professional development opportunities for the team.

What Will You Be Doing?

  • Contribute to the team’s success in meeting organizational priorities and support the strategic plan of the Director, Student Experience.
  • Oversee the day-to-day development and iteration of content, including student lessons and supplemental content for students, parents, and educators.
  • Ensure that content is optimized for targeted users and aligned with current college and career counseling policies and trends.
  • Use survey data, analytics, or other tools to make data-driven content recommendations to best meet users’ needs.
  • Maintain expertise in college, career, and financial aid policy and practice through research and professional development activities, and implement that knowledge in content.
  • Manage the continual review of content pages and lessons, ensuring efficiency, quality, and accuracy.
  • Work collaboratively with members of the and Community Engagement teams to cultivate contacts for a variety of content needs, such as testimonials and First Gen Journeys blog interviews.
  • Manage the work of external consultants, such as content-area experts or translators.
  • Mentor and grow a small Content Team.
  • Collaborate and act as a thought partner within and across teams to accomplish shared goals and objectives.
  • Active contribute to All Team, People Management, Divisional, and other meetings.
  • Model CCGI’s values both in action and in how decisions are made.
  • Other projects as assigned by the Director, Student Experience.

What Skills and Experience Do You Need?

  • Relevant BA/BS, equivalent work experience, or a combination of both.
  • Minimum of four (4) years of relevant content development experience, preferably within K-16 education. Lesson or curriculum development experience a plus.
  • Minimum of two (2) years of experience as a supervisor or comparable coaching experience.
  • Ability to write with attention to accuracy, audience, and concision.
  • Ability to write at or below targeted reading levels for students, parents, and educators, as measured by the Flesch-Kincaid readability index.
  • Ability to communicate complex information simply.
  • Ability to tell a story through writing.
  • Understanding of web content best practices and ability to adapt to industry trends.
  • Familiarity with Content Management Systems (CMS), such as Drupal, WordPress, or similar.
  • Basic design skills with a clean visual aesthetic. Experience with Adobe Creative Suite desired.
  • Stellar organizational skills and meticulous attention to detail.

What Intangibles Do You Need?

  • Drive to maintain subject matter expertise in financial aid literacy, and college and career planning.
  • A commitment to increasing educational access and equity, and an ability to see content through an equity lens.
  • Strong decision-making and problem-solving skills, with the ability to take abstract brainstorming and generate concrete proposals for action.
  • Clear, confident, and attentive verbal communicator.
  • Excellent professional judgment.
  • A collaborative spirit, and a commitment to developing and maintaining trusting professional relationships.
  • Ability to organize, prioritize, and manage multiple projects and tasks simultaneously.
  • Ability to excel in a fast-paced environment, adapt to changing priorities and deadlines, and successfully manage multiple projects and priorities at once, with minimal supervision.
  • Ability to model, provide, and receive feedback using the Nonviolent Communication model.
  • Leadership with an intentional focus on building teams that value and promote different perspectives, experiences, and strengths.
  • Desire and demonstrated ability to coach and develop a diverse group of team members, providing guidance and feedback to help advance their work.
  • A desire to work in a team culture with the following characteristics:
    • Collaboration and learning
    • Data-driven practices
    • Direct feedback
    • Documentation
    • Due diligence and preparation
    • Professionalism and kindness
    • Self-reflection
    • Strategic thinking
    • Vulnerability

More about CCGI

The California College Guidance Initiative (CCGI) works to ensure that all 6th-12th grade students in California have access to a systematic baseline of guidance and support as they plan, prepare, and pay for postsecondary education and training.

This baseline is provided by, which provides California students and educators with a wide range of college and career planning information and tools. The site also houses, audits, and transmits student data to help ensure more accurate and efficient decisions regarding admissions, financial aid, and course placement. CCGI provides technical assistance, support, and training to K-12 school districts in order to support students, counselors, and parents with the systematic use of, including its transcript-informed tools.

CCGI forms the core of the college planning and application tools in California’s newly-launched Cradle-to-Career System. Over the next few years, the Cradle-to-Career System will scale CCGI so that all California 6th-12th grade students can have free access to our transcript-informed tools.

CCGI is a positive, diverse, and supportive culture. At our core, we prioritize the needs of students above all else.

Everyone at CCGI works remotely. We are all located in various parts of California. We rarely meet in person. Instead, we make use of tools, such as ZOOM, Slack, and Salesforce, to communicate and document our work.

CCGI is housed at the Foundation for California Community Colleges but is an autonomous initiative with its own mission, goals, and leadership team.

The Foundation for California Community Colleges (Foundation) is committed to providing an environment of mutual respect where equal employment opportunities (EEO) are available to all employees and applicants without regard to race, color, ancestry, national origin, genetic characteristics, sex, gender identity, gender expression, sexual orientation, marital/parental status, political affiliation, religion, age, disability, pregnancy, childbirth, breastfeeding or veteran status. In addition to federal law requirements, the Foundation for California Community Colleges complies with applicable state and local laws governing non-discrimination in employment.

The Foundation for California Community Colleges is committed to workplace policies and hiring practices that comply with federal, state, and local law. During the hiring process, the Foundation is interested in hiring qualified candidates who are eligible and authorized to work in the United States. However, at this time, the Foundation is not able to sponsor visas. As a result, the Foundation cannot hire applicants that currently, or in the future, require immigration sponsorship for work authorization (i.e., H1B or F1 Student Visa).


If you have questions about CCGI career or RFP opportunities please contact us.